Tuesday, July 7, 2009

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Knife makes the cut in military and police training

Burke Campbell,  Financial Post

Handout photo

Shocknife (shocknife.com)

Founder: Rory Bochinski

Location: Winnipeg

Imagine a knife designed not to cut, selling for $500. Sounds crazy, but it's
exactly what is needed to train military or security personnel.

"It's tough to train soldiers, policemen, and security officers to defend
against a knife attack using the usual props like plastic knives. With no 'fear
factor', trainees simply don't react under the stress and terror they experience
with the real thing," says Rory Bochinski, who taught entrepreneurship and now
runs Shocknife.

Seeing a need for a realistic training weapon, Jeff Quail, a long-time friend
of Mr. Bochinski, who has a history training members for police SWAT teams,
developed a prototype that impressed Mr. Bochinski with its potential. Four
years ago, the pair began marketing the knife, which delivers an electrical jolt
that simulates the slashing sensation to the flesh. The electrical charge is
adjustable, recreating everything from the effects of a paper cut to severe
lacerations, and results in an authentic reaction from trainees.

Shocknife has expanded its arsenal and expects sales this year to exceed
$1-million, selling in 15 countries including the United States, Britain,
Australia, France, Germany and Mexico. It has also spun off a business called
SETCAN, which offers training programs, props, and equipped training
facilities.

Of their success, Mr. Bochinski says: "We spotted a niche market and branded
our product effectively. We've networked with many of the key players and always
listen to potential buyers. Such opportunities are always waiting."

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