Tuesday, July 28, 2009

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Web media key to all-in-one shop

Burke Campbell,  Financial Post

Burke Campbell for the National Post

BlueRush

Entrepreneur: Larry Lubin

Location: Toronto

Larry Lubin learned to deal with the public at a young age, while working in
his family's Montreal shoe store. That also helped him develop an eye for
design. After studying organizational psychology at McGill University and taking
his MBA, Mr. Lubin worked at financial institutions, where he created systems to
administer financial services. His work with computers and networks gave him
insight into the global business market they were creating.

"People go to the Web to watch information on video clips and to participate
more in the commentary. I realized businesses needed to recognize this shift,"
Mr. Lubin said. He and a business partner, Len Smofsky, assembled a team of
experts that could provide an all-in-one shop to maximize every facet of Web
media and launched BlueRush.

BlueRush overhauls Web sites or builds them from scratch for clients in
financial services, pharmaceuticals, real estate and health services at a cost
of $15,000 to $1-million. Sites designed by BlueRush typically open with a video
of a person explaining a product, offering expertise or giving instruction. "For
a hospital, we designed a Web site that permits a doctor to teach medical
students online. For a money management firm, we created a demo on how you can
consolidate and reduce debt. The Web is an effective way to connect with an
audience that's expecting more with each visit to your Web site."

Mr. Lubin said business is improving. "We live in an exciting time when so
many new doors are opening."

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